Nice Knits by Knorts for Urban Outfitters

Nice Knits by Knorts for Urban Outfitters


Knorts is embarking on an exciting new chapter with the launch of a groundbreaking line, Nice Knits, in collaboration with Urban Outfitters. This strategic partnership marks a pivotal moment for Knorts, signifying a rebirth for the brand as it expands its reach to a broader audience through one of the leading retail platforms. 

At the heart of this collaboration is the introduction of knit denim—a fusion of comfort and style synergized with cutting-edge design and mainstream accessibility. Nice Knits not only showcases Knorts' expertise in crafting unique and textured knit denim pieces, but also brings forth a dynamic blend of relatable fashion sensibilities. With Urban Outfitters' wide-reaching influence, the partnership promises to introduce knit denim to a diverse demographic, sparking a fashion revolution that challenges conventional notions of denim where comfort and style seamlessly converge.



Creative Director: @eleanoreguthrie

Production Company: @hammersaw_

Photographer: @ryankevin

Model: @natalianicolec


Art Department

Production Designer: @thejguzman

Art Director: @cgiddensgarcia

Set Decorator: @johnaslover

Carpenter: @inthenyckoftime

Carpenter: @chimkemm



Gaffer: @joseph_simpsun




BTS Video: @ryan_bussard


HMU: @tessmillermakeup


PA: Jackson


Special Thanks: